Editor Andrew Arnott
Andrew studied Literature and Sociology at UCT before setting off on a global trek that saw him working under the seas of the Caribbean, on the snow covered slopes of the Canadian Rockies and writing for a variety of financial and travel institutions. Now at home in Cape Town, Andrew’s passions for wine and writing are married on this blog.
Subscribe to PressJuiceFor Infrequently Flighted Flagstone News
The Creative Process Behind the Creative Process Posted on June 20 2018 by
Our new campaign demonstrates the creative process and how ideas are born.
The Creative Process
These visual elements of the campaign were individually cut, crafted, moulded, written and shaped to show the depth of work that goes into creating our wine. Thus making each element of the campaign a journey of perseverance in itself.
Result of Creative Persistence
Creativity is an ongoing process and the key? Persistence. This campaign is a demonstration of having the courage to pursue our ideas and essentially, our wines. It is therefore an analogy of Flagstone’s creative process, literally and metaphorically.