Flagstone : Trust Your Taste


Editor Andrew Arnott

Andrew Arnott

Andrew studied Literature and Sociology at UCT before setting off on a global trek that saw him working under the seas of the Caribbean, on the snow covered slopes of the Canadian Rockies and writing for a variety of financial and travel institutions. Now at home in Cape Town, Andrew’s passions for wine and writing are married on this blog.

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The Creative Process Behind the Creative Process

Our new campaign demonstrates the creative process and how ideas are born. 

The Creative Process

These visual elements of the campaign were individually cut, crafted, moulded, written and shaped to show the depth of work that goes into creating our wine. Thus making each element of the campaign a journey of perseverance in itself.


Result of Creative Persistence

Creativity is an ongoing process and the key? Persistence. This campaign is a demonstration of having the courage to pursue our ideas and essentially, our wines. It is therefore an analogy of Flagstone’s creative process, literally and metaphorically.


What Do You Think?

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